AI & data analytics
The connective tissue across every other service line: unified reporting dashboards, funnel and attribution modelling, and applied AI tooling that turns raw platform data into a decision. Clients get a live view of performance, not a slide deck once a quarter.
What's included
- ✓Unified marketing dashboards
- ✓Funnel and attribution modelling
- ✓Forecasting and scenario planning
- ✓Applied AI tooling for reporting and content ops
- ✓Data warehouse and pipeline setup
Platforms & tools
One live dashboard
Spend
Conversions
ROAS
Illustrative dashboard. Every channel, one shared view, built around the target you agreed to, not a generic template.
Measured by
Every engagement in this service line reports into our AI and data analytics practice, so results show up in one dashboard alongside every other channel we run for you, not in a separate deck.
See how reporting works →The gap we're built for
The average marketing team now manages 17 to 20 separate platforms, and fragmentation, not missing data, is the usual result.
Source: CaliberMind, State of Marketing Attribution Report, 2025.
How we run it
AI & data, stage by stage
The same engagement runs the same way every time, so you know what's happening before you ask.
Connect the data
Every platform and account wired into one warehouse, so nothing lives in a separate login.
Build the model
Attribution and funnel modelling that reflects how your customers actually convert, not a last-click default.
Ship the dashboard
A live view built around the targets that matter to you, not a generic template.
Forecast & apply AI
Scenario planning and applied AI tooling layered on top, once the reporting foundation is solid.
Questions
Common questions
GA4 is usually one input, not the whole picture. This service unifies it with ad platforms, CRM and revenue data into one model.
Forecasting, anomaly detection and reporting automation, layered on top of a clean data foundation, not a chatbot bolted onto a spreadsheet.
Yes, though it's most useful reporting across other channels we, or another team, already run.
A live, shared dashboard your team can check anytime, updated automatically rather than compiled into a deck.