Paid media & performance
We plan, buy and optimise paid media across Meta, Google, TikTok and programmatic, with creative testing built into the process rather than bolted on afterwards. Every campaign is set up against a target CPA, CPL or ROAS agreed up front, and reported against that target weekly.
What's included
- ✓Full-funnel media planning and buying
- ✓Creative testing and iteration cadence
- ✓Landing page and offer testing
- ✓Weekly reporting against CPA/CPL/ROAS targets
- ✓Meta, Google Ads, TikTok, programmatic display
Platforms & tools
Full-funnel media
Illustrative funnel. Every stage is measured against the CPA, CPL or ROAS target agreed up front, not run on spend alone.
Measured by
Every engagement in this service line reports into our AI and data analytics practice, so results show up in one dashboard alongside every other channel we run for you, not in a separate deck.
See how reporting works →The gap we're built for
37% of digital ad spend produces no measurable business impact, lost to imprecise targeting.
Source: Forrester Research, 2025.
How we run it
Paid media, stage by stage
The same engagement runs the same way every time, so you know what's happening before you ask.
Audit & targets
We pull every account that's already live and agree a CPA, CPL or ROAS target before a euro moves.
Build & launch
Campaigns, creative variants and landing pages go live across the agreed channels, structured to test from day one.
Test & optimise
Weekly creative and bid iteration against the target, not a once-a-month guess.
Report weekly
Performance lands in the shared dashboard every week, against the number we agreed, not a vanity metric.
Questions
Common questions
Meta, Google Search/Shopping/Performance Max, TikTok and programmatic display, chosen on where your audience actually is, not on what's easiest for us to sell.
Against the CPA, CPL or ROAS target we agree before launch, reported weekly. If it's off target, we say so and show what we're changing.
Yes, admin access to whatever's already running, so the audit is honest rather than a guess.
Weekly. Testing is built into the cadence, not scheduled as a separate project.