Brand & creative
Brand strategy, visual identity, campaign creative, social content and video, produced by one creative team and scoped against the same growth targets as the rest of the funnel, so the same idea survives the trip from a billboard to a fifteen-second Reel without losing sight of what it's actually meant to move. Useful whether you need a full identity from scratch or a creative refresh for an existing brand.
What's included
- ✓Brand strategy and positioning
- ✓Visual identity and design systems
- ✓Campaign creative and art direction
- ✓Social content production
- ✓Video and motion
Platforms & tools
Identity system
Aa Bb Cc
Aa Bb Cc
One type family, weighted for headlines through captions.
Primary
Secondary
Accent
Neutral
Illustrative example of a type and colour system, the kind of rule set every identity we build ships with.
Measured by
Every engagement in this service line reports into our AI and data analytics practice, so results show up in one dashboard alongside every other channel we run for you, not in a separate deck.
See how reporting works →The gap we're built for
Presenting your brand consistently across every touchpoint increases revenue by an average of 23%.
Source: Lucidpress, State of Brand Consistency Report.
How we run it
Brand & creative, stage by stage
The same engagement runs the same way every time, so you know what's happening before you ask.
Discovery
Positioning, audience and competitive landscape, so the brand is built on something real, not a mood board.
Identity system
Logo, colour, type and the rules that hold them together across every surface it has to run on.
Apply & extend
Social templates, campaign creative and video, built on the system rather than reinvented per post.
Guardrails
Documentation your team, or ours, can actually use to stay consistent after the project ends.
Questions
Common questions
Either. Some engagements are a brand system from scratch, others are a refresh: same equity, tightened execution.
You do. Handover includes source files and a guideline document, not just exports.
Yes, we can build the wider system, colour, type, templates, around an existing mark if the logo itself isn't in scope.
Yes, template systems and ongoing production both run through this service line.